“Purchasing power is a license to purchase power. The old proletariat sold its labour power in order to subsist; what little leisure time it had was passed pleasantly enough in conversations, arguments, drinking, making love, wandering, celebrating and rioting. The new proletarian sells his labour power in order to consume. When he’s not flogging himself to death to get promoted in the labour hierarchy, he’s being persuaded to buy himself objects to distinguish himself in the social hierarchy. The ideology of consumption becomes the consumption of ideology”
revolution
– Report On The Construction Of Situations 1957
“A revolutionary action within culture must aim to enlarge life, not merely to express or explain it. It must attack misery on every front. Revolution is not limited to determining the level of industrial production, or even to determining who is to be the master of such production. It must abolish not only the exploitation of humanity, but also the passions, compensations and habits which that exploitation has engendered. We have to define new desires in relation to present possibilities. In the thick of the battle between the present society and the forces that are going to destroy it, we have to find the first elements of a more advanced construction of the environment and new conditions of behavior — both as experiences in themselves and as material for propaganda. Everything else belongs to the past, and serves it.”
Paul Greer 