Author raises $1m to self-publish Order of the Stick webcomic book

“Unless you have the marketing department of a large corporation behind you, you’re not likely to get enough people to take a chance on your unknown property, even through Kickstarter,“ Burlew said. “On the other hand, if you give it away first, people will form their opinion of you and your work before you ask them for money. And readers are a lot more likely to spend money on things they know they like than things they hope they will like. People want to own what they love, so rather than selling access to the content, sell the permanent incarnation of it – be that a book or an ebook or a DVD or whatever. The best thing about giving away your content first is that when it comes time to sell the final product, you’re going to have almost 100% customer satisfaction. No one is going to complain that they didn’t like the story they bought, because every one of your customers knew they liked it before paying.”

Rick Burlew

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