Animation is traditionally a lifetime torturefest of pain, self-doubt and confusion. You can make a nice GIF from just a few frames and that’s the end of it.
2. They catch the eye.
There’s nothing like a moving image in a sea of search results to make people look twice. (We’re living in an attention economy, people).
3. You can provide a nice teaser to your Vimeo page.
Like worms for fish.
4. No-one will ask you to explain the sub-text.
Which is especially good if it is not in your best interest to tell people what exactly that is.
5. People rarely click and watch a video on Tumblr.
With a GIF, TOO LATE!! They already watched it.
6. It’s down with the kids.
Kids love GIFs, GIFs love kids.
7. You can do self portraits and no-one has to look at your ugly face.
I’ve been participating in the Guest Directed Self Portrait project initiated by Molly Peck. I think I am only recognisable in 1 of my 7 submissions so far made.
8. You can try stuff out and get quick feedback.
Nothing says something works by a tsunami of reblogs.
9. You learn the virtue of brevity.
There’s nothing worse than a time waster.
10. You can recycle old work.
Remember that crappy piece of work you did years ago that you’re too ashamed to show anyone? GIF the good bit, bin the rest.