Ballard formed the ‘novel’ from scientific and technical material cut from professional literature such as Chemical and Engineering News (Ballard then worked for the journal of the Society of Chemical Industry). Letters, words and sentence fragments are pasted onto backing sheets with glue. Their design visually references everyday media, with headlines, body text and double-page spreads suggesting a magazine layout. Originally Ballard planned to display the work on billboards, as if it was a public advertisement.
From the British Library.